The document discusses social marketing analytics, a new framework for measuring results in social media. It introduces key concepts like developing goals, objectives, and key performance indicators to measure social marketing tactics and ensure they are aligned with business objectives. The framework provides examples for how to measure objectives like fostering dialog, promoting advocacy, facilitating support, and spurring innovation.
Basics of Social Media / Social Marketing.
basics of building communities, brand advocates, brand ambassadors, when social meets mobile, location based services, contextual marketing, let's get started right now
10 Tips to Building a Social Measurement FrameworkJohn Lovett
Web Analytics Demystified's ACCELERATE 2012 Chicago - Lovett
In this presentation, John Lovett, Senior Partner at Web Analytics Demystified presents 10 tips on Building a Social Measurement Framework
The digital revolution has shattered the rules of reaching, attracting, and retaining customers. By creating a culture of analytics and developing a strategic plan for operating in today’s environment, organizations are achieving success.
Web analytics veteran, John Lovett, will outline a methodology for creating a culture of analytics within your organization, including a roadmap for using data to serve customers effectively and measuring the results of social media marketing.
Knowing what data matters, and what doesn't, is critical to creating your own social media metrics tracking system. This presentation reviews the basics of Google Analytics, Facebook Insights, and YouTube Insights, and the data you need to track in order to know what your online community wants, develop engaging content, support the community, and meet your goals. The presentation also includes references to several DIY social media metrics dashboards you can use in your business.
This presentation was given during the EuroIA 2009, by Adam Cox and Martijn Klompenhouwer. It is and edited version. The images used during the actual presentation have since been removed to make sure no copyrights are being violated. As a result, the examples of combining Web Analytics and User Research are just listed and are without explanations.
Basics of Social Media / Social Marketing.
basics of building communities, brand advocates, brand ambassadors, when social meets mobile, location based services, contextual marketing, let's get started right now
10 Tips to Building a Social Measurement FrameworkJohn Lovett
Web Analytics Demystified's ACCELERATE 2012 Chicago - Lovett
In this presentation, John Lovett, Senior Partner at Web Analytics Demystified presents 10 tips on Building a Social Measurement Framework
The digital revolution has shattered the rules of reaching, attracting, and retaining customers. By creating a culture of analytics and developing a strategic plan for operating in today’s environment, organizations are achieving success.
Web analytics veteran, John Lovett, will outline a methodology for creating a culture of analytics within your organization, including a roadmap for using data to serve customers effectively and measuring the results of social media marketing.
Knowing what data matters, and what doesn't, is critical to creating your own social media metrics tracking system. This presentation reviews the basics of Google Analytics, Facebook Insights, and YouTube Insights, and the data you need to track in order to know what your online community wants, develop engaging content, support the community, and meet your goals. The presentation also includes references to several DIY social media metrics dashboards you can use in your business.
This presentation was given during the EuroIA 2009, by Adam Cox and Martijn Klompenhouwer. It is and edited version. The images used during the actual presentation have since been removed to make sure no copyrights are being violated. As a result, the examples of combining Web Analytics and User Research are just listed and are without explanations.
Check how viral marketing as part of Social Media Marketing helps in brand your business products and services. It's consumer driven marketing with word of mouth online simulation. YouTube plays a major part in creating Viral marketing and campaigns. But now the same affect has been introduced to Facebook and Twitter.
Socializing Solutions Marketing: What's Working and What's NextRob Leavitt
Overview ppt on using social media for marketing high value business solutions, with examples from Emerson, Cisco, HubSpot, Cambridge Healthtech Associates, and Intel -- presented to Hult International Business School course on solutions marketing, May 28, 2010
This document discusses how to develop an effective social media strategy to grow a business. It defines social media and explains why it is important for connecting with customers. It recommends a four-part strategy of communicating who you are, educating customers, cultivating followers, and generating sales. Specific social media tools like Facebook, Twitter, LinkedIn and blogs are outlined along with tips for success, common mistakes to avoid, and how to measure results. Employee participation in social media is also addressed.
This document discusses how to develop an effective social media strategy to grow a business. It defines social media as an extension of real-world interactions that allows businesses to sell ideas and behaviors. The key is to communicate who you are, educate customers, cultivate a following, and generate sales. Tools like Facebook, Twitter, LinkedIn, blogs and more can be used to communicate, educate and cultivate, with the goal of driving customers to the website to generate sales. Success requires ongoing engagement, measuring results, and avoiding pitfalls like infrequent updates or hard selling.
Intuit leverages social media through an integrated culture and set of tools. Key lessons include: 1) maximize Facebook for acquisition, sales and experiments; 2) use lean experimentation to test hypotheses before decisions; 3) identify and prompt advocates to share through easy and incentivized ways; 4) Facebook sales campaigns and partnerships can increase traffic; 5) infographics drive sharing more than blogs; 6) build thought leadership through relationships. The presentation emphasizes measuring social impact, adapting practices, and focusing on customers.
This document discusses how economic development organizations can use social media for business recruitment, retention, and tourism purposes. It recommends setting up profiles on LinkedIn and Twitter to share information about jobs, events, and programs. It also suggests using tools like YouTube, SlideShare, and Google Maps to upload videos, presentations, and location data. The document provides specific tactics for using each social media platform and emphasizes the importance of listening to and engaging with audiences online.
Intuit leverages social media in several ways:
1. They experiment with social platforms like Facebook and Twitter to engage customers, drive awareness, sales, and acquire new users.
2. Intuit advocates for advocacy marketing by identifying brand advocates and prompting them to share content.
3. Lean experimentation is a priority to test hypotheses with small experiments before large initiatives.
4. Sales campaigns on Facebook involving ads, fan gates, and partnerships with retailers can increase engagement and sales.
5. Infographics are highly shareable and drive traffic.
6. Thought leadership through events and content builds relationships.
2010 edu WEB: Kelly Cutler - Teaming up to Create a Winning Online Marketing ...Marcel Media
Marcel Media presented on how universities can benefit from teaming up with an online marketing agency. They discussed assumptions that online marketing is not necessary and summarized solutions like search engine optimization, social media, and Google Analytics. As a case study, they implemented strategies for DePaul University that increased organic traffic by 42% and first page rankings for key programs through on-page optimization and expanded keyword targeting.
Interactive marketing strategy and best practices, includes a roadmap for brands and an overview of social media business case, common pitfalls and keys to success.
The document discusses best practices for social media marketing. It finds that 65% of marketers are new to social media and top objectives are website traffic, lead generation, and sales. Successful strategies include blogging to drive traffic and generate qualified leads at lower costs than traditional methods. Major brands are using social media like Facebook, Twitter, and LinkedIn to engage customers. However, social media requires an executive-sponsored strategy, resources for management, and content creation to see benefits like increased revenues from higher engagement.
TERMINALFOUR t44u 2010- SapientNitro - Social Media PresentationTerminalfour
SapientNitro is a digital marketing agency founded in 1990 with over 8,000 employees worldwide. They offer end-to-end services including creative, media, and technology solutions. Social media allows companies to build personal relationships with customers through online conversations across various sharing platforms. When used effectively, social media can increase brand awareness, customer engagement, and advocacy. However, brands must also be prepared to respond appropriately during any social media crises to protect their reputation.
SocialTALK is a publishing platform that streamlines the social media publishing process allowing you to scale your efforts, control, schedule, and monitor workflow, and pull analytical data on posts to understand the engagement.
PR News Digital Summit: Measuring ROI + KPIs for Digital PRTim Marklein
Presentation on "Measuring ROI + KPIs for Your Digital PR Efforts" -- delivered by Tim Marklein, Executive VP of Measurement & Strategy for Weber Shandwick -- presented as part of panel session October 7, 2010 at the PR News Digital Next Practices Summit in New York City.
Social Media Break Out Case Studies: bebe and Billboard.comEdmund Wong
Here are 2 social media break out case studies I presented at ad:tech SF. It profiles how iCrossing helped Billboard.com and bebe achieve their marketing goals, leveraging social media.
This document discusses how to effectively use social media in business. It begins by defining social media and how people are using it to communicate. It then provides guidance on planning a social media program by focusing on objectives, strategy, technology and metrics. It also covers how individuals can effectively engage on social media. Case studies show how social media engagement correlates with higher brand value and financial performance. The document concludes by emphasizing trust, transparency and responsiveness to change.
This is a brief strategic overview of the presentation Love Scott & Associates is giving at the lunch & learn hosted by The Grater Des Moines CVB 2/25/10. Some discussion points at the end of the presentation are derived from a survey sent out to attendees prior to the event.
This document provides 10 tips for using social media strategically. It recommends aligning social media strategy with business plans, knowing the target audience, setting goals and metrics, sourcing engaging content, integrating efforts across platforms, tracking referrers and measuring impact, and adapting over time. The document also discusses assessing an organization's readiness, improving online presence, popular social networks in the UK, choosing relevant networks, branding a consistent look, and measuring success using tools like Google Analytics and Facebook Insights.
Innovation and Outsourcing - Globant Nasdaq eventPatrick Chanezon
Talk given at Globant Nasdaq event http://communications.globant.com/lookfurther/site/
about what outsourcing firms need to do in order to move up the food chain from traditional outsourcing to innovating with customers.
Google Innovating in the Open approach, and the story of Google and Globant collaboration on OpenSocial.
Developing a measurable social strategy by melanie woods 1Melanie Woods
This document outlines steps for developing a measurable social media strategy, including defining goals and metrics, analyzing audiences and content, building a presence and engaging communities, measuring success, and utilizing tools and intelligence. It recommends measuring key metrics like impressions, engagement, and conversions. Tools suggested include Hootsuite, Radian6, and SocialMention for monitoring, and conferences for learning. Budgets ranging from $40k to $640k are provided for staffing, tools, content, and more. Social intelligence is touted as a "secret weapon" to gain insights across areas like buying cycles and lead generation.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Check how viral marketing as part of Social Media Marketing helps in brand your business products and services. It's consumer driven marketing with word of mouth online simulation. YouTube plays a major part in creating Viral marketing and campaigns. But now the same affect has been introduced to Facebook and Twitter.
Socializing Solutions Marketing: What's Working and What's NextRob Leavitt
Overview ppt on using social media for marketing high value business solutions, with examples from Emerson, Cisco, HubSpot, Cambridge Healthtech Associates, and Intel -- presented to Hult International Business School course on solutions marketing, May 28, 2010
This document discusses how to develop an effective social media strategy to grow a business. It defines social media and explains why it is important for connecting with customers. It recommends a four-part strategy of communicating who you are, educating customers, cultivating followers, and generating sales. Specific social media tools like Facebook, Twitter, LinkedIn and blogs are outlined along with tips for success, common mistakes to avoid, and how to measure results. Employee participation in social media is also addressed.
This document discusses how to develop an effective social media strategy to grow a business. It defines social media as an extension of real-world interactions that allows businesses to sell ideas and behaviors. The key is to communicate who you are, educate customers, cultivate a following, and generate sales. Tools like Facebook, Twitter, LinkedIn, blogs and more can be used to communicate, educate and cultivate, with the goal of driving customers to the website to generate sales. Success requires ongoing engagement, measuring results, and avoiding pitfalls like infrequent updates or hard selling.
Intuit leverages social media through an integrated culture and set of tools. Key lessons include: 1) maximize Facebook for acquisition, sales and experiments; 2) use lean experimentation to test hypotheses before decisions; 3) identify and prompt advocates to share through easy and incentivized ways; 4) Facebook sales campaigns and partnerships can increase traffic; 5) infographics drive sharing more than blogs; 6) build thought leadership through relationships. The presentation emphasizes measuring social impact, adapting practices, and focusing on customers.
This document discusses how economic development organizations can use social media for business recruitment, retention, and tourism purposes. It recommends setting up profiles on LinkedIn and Twitter to share information about jobs, events, and programs. It also suggests using tools like YouTube, SlideShare, and Google Maps to upload videos, presentations, and location data. The document provides specific tactics for using each social media platform and emphasizes the importance of listening to and engaging with audiences online.
Intuit leverages social media in several ways:
1. They experiment with social platforms like Facebook and Twitter to engage customers, drive awareness, sales, and acquire new users.
2. Intuit advocates for advocacy marketing by identifying brand advocates and prompting them to share content.
3. Lean experimentation is a priority to test hypotheses with small experiments before large initiatives.
4. Sales campaigns on Facebook involving ads, fan gates, and partnerships with retailers can increase engagement and sales.
5. Infographics are highly shareable and drive traffic.
6. Thought leadership through events and content builds relationships.
2010 edu WEB: Kelly Cutler - Teaming up to Create a Winning Online Marketing ...Marcel Media
Marcel Media presented on how universities can benefit from teaming up with an online marketing agency. They discussed assumptions that online marketing is not necessary and summarized solutions like search engine optimization, social media, and Google Analytics. As a case study, they implemented strategies for DePaul University that increased organic traffic by 42% and first page rankings for key programs through on-page optimization and expanded keyword targeting.
Interactive marketing strategy and best practices, includes a roadmap for brands and an overview of social media business case, common pitfalls and keys to success.
The document discusses best practices for social media marketing. It finds that 65% of marketers are new to social media and top objectives are website traffic, lead generation, and sales. Successful strategies include blogging to drive traffic and generate qualified leads at lower costs than traditional methods. Major brands are using social media like Facebook, Twitter, and LinkedIn to engage customers. However, social media requires an executive-sponsored strategy, resources for management, and content creation to see benefits like increased revenues from higher engagement.
TERMINALFOUR t44u 2010- SapientNitro - Social Media PresentationTerminalfour
SapientNitro is a digital marketing agency founded in 1990 with over 8,000 employees worldwide. They offer end-to-end services including creative, media, and technology solutions. Social media allows companies to build personal relationships with customers through online conversations across various sharing platforms. When used effectively, social media can increase brand awareness, customer engagement, and advocacy. However, brands must also be prepared to respond appropriately during any social media crises to protect their reputation.
SocialTALK is a publishing platform that streamlines the social media publishing process allowing you to scale your efforts, control, schedule, and monitor workflow, and pull analytical data on posts to understand the engagement.
PR News Digital Summit: Measuring ROI + KPIs for Digital PRTim Marklein
Presentation on "Measuring ROI + KPIs for Your Digital PR Efforts" -- delivered by Tim Marklein, Executive VP of Measurement & Strategy for Weber Shandwick -- presented as part of panel session October 7, 2010 at the PR News Digital Next Practices Summit in New York City.
Social Media Break Out Case Studies: bebe and Billboard.comEdmund Wong
Here are 2 social media break out case studies I presented at ad:tech SF. It profiles how iCrossing helped Billboard.com and bebe achieve their marketing goals, leveraging social media.
This document discusses how to effectively use social media in business. It begins by defining social media and how people are using it to communicate. It then provides guidance on planning a social media program by focusing on objectives, strategy, technology and metrics. It also covers how individuals can effectively engage on social media. Case studies show how social media engagement correlates with higher brand value and financial performance. The document concludes by emphasizing trust, transparency and responsiveness to change.
This is a brief strategic overview of the presentation Love Scott & Associates is giving at the lunch & learn hosted by The Grater Des Moines CVB 2/25/10. Some discussion points at the end of the presentation are derived from a survey sent out to attendees prior to the event.
This document provides 10 tips for using social media strategically. It recommends aligning social media strategy with business plans, knowing the target audience, setting goals and metrics, sourcing engaging content, integrating efforts across platforms, tracking referrers and measuring impact, and adapting over time. The document also discusses assessing an organization's readiness, improving online presence, popular social networks in the UK, choosing relevant networks, branding a consistent look, and measuring success using tools like Google Analytics and Facebook Insights.
Innovation and Outsourcing - Globant Nasdaq eventPatrick Chanezon
Talk given at Globant Nasdaq event http://communications.globant.com/lookfurther/site/
about what outsourcing firms need to do in order to move up the food chain from traditional outsourcing to innovating with customers.
Google Innovating in the Open approach, and the story of Google and Globant collaboration on OpenSocial.
Developing a measurable social strategy by melanie woods 1Melanie Woods
This document outlines steps for developing a measurable social media strategy, including defining goals and metrics, analyzing audiences and content, building a presence and engaging communities, measuring success, and utilizing tools and intelligence. It recommends measuring key metrics like impressions, engagement, and conversions. Tools suggested include Hootsuite, Radian6, and SocialMention for monitoring, and conferences for learning. Budgets ranging from $40k to $640k are provided for staffing, tools, content, and more. Social intelligence is touted as a "secret weapon" to gain insights across areas like buying cycles and lead generation.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...Tatiana Kojar
Skybuffer AI, built on the robust SAP Business Technology Platform (SAP BTP), is the latest and most advanced version of our AI development, reaffirming our commitment to delivering top-tier AI solutions. Skybuffer AI harnesses all the innovative capabilities of the SAP BTP in the AI domain, from Conversational AI to cutting-edge Generative AI and Retrieval-Augmented Generation (RAG). It also helps SAP customers safeguard their investments into SAP Conversational AI and ensure a seamless, one-click transition to SAP Business AI.
With Skybuffer AI, various AI models can be integrated into a single communication channel such as Microsoft Teams. This integration empowers business users with insights drawn from SAP backend systems, enterprise documents, and the expansive knowledge of Generative AI. And the best part of it is that it is all managed through our intuitive no-code Action Server interface, requiring no extensive coding knowledge and making the advanced AI accessible to more users.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on automated letter generation for Bonterra Impact Management using Google Workspace or Microsoft 365.
Interested in deploying letter generation automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
A Comprehensive Guide to DeFi Development Services in 2024Intelisync
DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
A Comprehensive Guide to DeFi Development Services in 2024
Social marketing analytics
1. SOCIAL MARKETING
ANALYTICS:
A New Framework for Measuring
Results in Social Media
#SocialAnalytics
@johnlovett @jowyang
Thursday, June 10, 2010
2. ABOUT THIS RESEARCH
• A Collaborative Effort
• Our Methodology
• A Nod To Open Research
2
Thursday, June 10, 2010
3. SPECIAL THANKS TO...
• Our co-authors
– Charlene Li, Eric T. Peterson, Christine Tran
• Our Ecosystem Contributors
– Lisa Barone, Connie Benson, David Berkowitz, Blake Cahill, Adam Coomes,
Monica Cordina, Bill Gassman, Jascha Kaykas-Wolff, Rob Key, Justin Kistner,
Scott Lake, Matt Langie, Alex Mann, Louis Marascio, John McCory, Aaron
Neumann, Katie Delahaye Paine, Sean Power, Chris Ramsey, Boaz Ronkin, Shiv
Singh, R “Ray” Wang, Alan Webber, Jennifer Zeszut
– Alterian SM2, Biz360, Cymfony, Lithium, Omniture, Radian6, Scout Labs, Social
Radar StatsIT, SWIX, Trackur, Trendrr, LugIron, Visible Technologies, Webtrends
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Thursday, June 10, 2010
4. THE CONVERSATION HAS SHIFTED OFF
DOMAIN
Source: Pew Resource Center’s Internet and American Life Project , October 8, 2009
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Thursday, June 10, 2010
5. FACEBOOK IS THE SECOND BIGGEST
SITE IN US
Source: : Compete.com , January 2010
5
Thursday, June 10, 2010
6. 50 MILLION TWEETS A DAY ON
TWITTER
Source: TwiGer, February 22, 2010
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Thursday, June 10, 2010
8. THE BIG SOCIAL EXPERIMENT
• Many companies are stumbling blindly into
social media marketing without a
measurement strategy
in place
8
Thursday, June 10, 2010
9. THE NUMBERS ARE TELLING...
• “While 2009 may have been a “trial” run for many
brands and social media, in 2010, CMOs expect
social initiatives to directly impact their bottom
lines, without exception.”
• “CMOs reported that 64% of them would increase
their social media budgets within the next year.”
• In 2009, 89% of CMOs tracked social media's impact
by using standard metrics such as site traffic,
pageviews, and number of fans.
Source: BazaarVoice “CMOs Plan for Higher Social Media Measurability in 2010”
December 8, 2009
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Thursday, June 10, 2010
10. ...STILL MARKETERS ARE PERPLEXED
• Social media vendors and platforms are
proliferating at an astounding rate
• Solutions exist for every channel
• A multitude of choice creates confusion
10
Thursday, June 10, 2010
14. THE MARKETING FUNNEL
SOCIAL
NETWORKS
Prospects interact in
social networks
Customers interact
on company sites
Advocates may have a
dedicated community
COMPANY
SITE
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Thursday, June 10, 2010
15. The vast majority of businesses tracking
social media today are using the wrong
metrics!
It’s time for a new Social Media Measurement
standard.
15
Thursday, June 10, 2010
16. INTRODUCING...
Social Marketing Analytics is the discipline
that helps companies measure, assess and
explain the performance of social media
initiatives in the context of specific
business objectives.
16
Thursday, June 10, 2010
17. THE DISCIPLINE INCLUDES A
FRAMEWORK
KPI!
KPI! KPI!
Business
KPI! KPI!
Objective!
Social !
Business Marketing! Business
KPI! KPI!
Objective! Goals! Objective!
KPI! Business KPI!
Objective!
KPI! KPI!
KPI!
17
Thursday, June 10, 2010
18. BEGIN WITH AN INSIDE-OUT STRATEGY
18
Thursday, June 10, 2010
19. THE SMA STRATEGY IN PRACTICE
Corporate Goals
Business Objectives
Measures of Success
Operational Tactics
19
Thursday, June 10, 2010
20. THE SMA STRATEGY: GOALS
• Corporate Goals = Vision
• Understand, embrace & support
• Socialize goals widely
• Leverage motivating factors
20
Thursday, June 10, 2010
21. THE SMA STRATEGY: OBJECTIVES
• Business Objectives = Strategy
• Foster Dialog
• Promote Advocacy
• Facilitate Support
• Spur Innovation
21
Thursday, June 10, 2010
22. THE SMA STRATEGY: MEASURES
•Measures of Success = Management
• Key Performance Indicators…
• Provide context
• Set expectations
• Mandate actions
22
Thursday, June 10, 2010
23. THE SMA STRATEGY: TACTICS
•Operational Tactics = Execution
• Specific campaigns
• Channel preferences
• Closed loop feedback
23
Thursday, June 10, 2010
25. MARKETERS NEED A FRAMEWORK
• A pragmatic approach using metrics derived
from sound business objectives
• Minimizes confusion about the value of
social marketing efforts
• And delivers tangible results
25
Thursday, June 10, 2010
26. THE FRAMEWORK BEGINS WITH GOALS
Social !
Marketing!
Goals!
26
Thursday, June 10, 2010
27. ...FROM GOALS STEM OBJECTIVES
Business
Objective!
Social !
Business Marketing! Business
Objective! Goals! Objective!
Business
Objective!
27
Thursday, June 10, 2010
28. ...THEN MEASURES OF SUCCESS
KPI!
KPI! KPI!
Business
KPI! KPI!
Objective!
Social !
Business Marketing! Business
KPI! KPI!
Objective! Goals! Objective!
KPI! Business KPI!
Objective!
KPI! KPI!
KPI!
28
Thursday, June 10, 2010
29. AND FINALLY EXECUTION
KPI!
KPI! KPI!
Business
KPI! KPI!
Objective!
Social !
Business Marketing! Business
KPI! KPI!
Objective! Goals! Objective!
KPI! Business KPI!
Objective!
KPI! KPI!
KPI!
29
Thursday, June 10, 2010
30. A SOCIAL MARKETING EXAMPLE...
• Goal Driving Consideration
• Objective Foster
Dialog!
• Measures Share
of Voice! Audience
Engage-
ment!
Conversa-
tion Reach!
• Tactics
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Thursday, June 10, 2010
32. DIALOG REQUIRES…
• Building awareness by initiating the conversation
• Engaging with individuals to determine their
response to ideas, thoughts, products and
activities generated by the organization
• Responding to individuals on behalf of the brand
through genuine interactions
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Thursday, June 10, 2010
33. Granular Metrics
Audience
Engage-
ment
Ex
Share of Conversa-
ec
Voice tion Reach
u tio
n
M
an
Foster
ag
em
Dialog
en
t
St
r
at
eg
y
Thursday, June 10, 2010
35. IF I WERE AT NIKE...
Share of Audience Conversation
Voice Engagement Reach
35
Thursday, June 10, 2010
36. ADVOCACY IN A SOCIAL WORLD
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Thursday, June 10, 2010
37. ADVOCACY REQUIRES…
• Encouraging word of mouth activity by
promoting and endorsing conversations
shared by individuals
• Developing relationships with individuals
who have an affinity towards the brand
• Nurturing existing relationships with
customers as a proven method of
building advocacy within an
easily identified segment
37
Thursday, June 10, 2010
38. Active
Granular Metrics
Advocates
Promote Advocate
Advocacy Influence
e gy
t Advocacy
Stra Impact
e nt
em
ag
an
M
n
tio
e cu
Ex
Thursday, June 10, 2010
42. SUPPORT REQUIRES…
• Resolving service issues through social
media channels via direct company response
and crowd-sourcing alternatives
• Expediting issue resolution with quality and
integrity
• Elevate satisfaction through flexible support
options
42
Thursday, June 10, 2010
43. St
ra
te
g
y
M
an
ag
Facilitate
em
en
Support
t
Ex
ec
ut
Resolution Satisfaction
io
n
Rate Score
Resolution
Time
Granular Metrics
Thursday, June 10, 2010
44. SUPPORT KPIS IN ACTION
• Social Media Issue Resolution Rate:
!""#$%
!"#$%&!'!())*+)!,+)#&-+.!/%$0)1%2$#30&4! = !())*+!,+)#&*$0#5!,%$+
&$"'(#)'*% "#$%&!'!/+3-02+!())*+)!
!!
&+,$%
• Resolution Time:
!
!"#$%&'$() !"#$%&!'()*+,-!./01#(0/!"+2/! = !./0#&*$+#(!"+2/
*+,") !! "#$%&!3!4/,5+6/!'()*+,+/0!
• Customer Satisfaction Score:
!
–
!"#$%"&#'() !"#$%&'()!*((+,-./!0123#%!45!65!"77728! = !:-%1$;-.%1&2!:.&)(
!&'*+) !! 499!"#$%&'()!*((+,-./!
!
44
Thursday, June 10, 2010
45. IF I WERE AT BEST BUY...
Issue
Resolution Satisfaction
Resolution
Time Score
Rate
45
Thursday, June 10, 2010
47. INNOVATION REQUIRES…
• Gathering customer insights via social media
channels with a clear mission of identifying
market needs and service opportunities
• Processing ideas and community feedback as a
means to drive products and services requires
receptive product managers
• Delivering new products and services to the
market with credit and acknowledgement to
customers
47
Thursday, June 10, 2010
48. Topic
Trends
Granular Metrics
Sentiment Spur
Ratio Innovation
St
ra
te
gy
Idea Impact
M
an
ag
em
en
t
Ex
ec
ut
io
n
Thursday, June 10, 2010
50. IF I WERE AT DELL...
Topic Sentiment Idea
Trends Rate Impact
50
Thursday, June 10, 2010
51. THE FRAMEWORK IS A PROCESS
KPI!
KPI! KPI!
Business
KPI! KPI!
Objective!
Social !
Business Marketing! Business
KPI! KPI!
Objective! Goals! Objective!
KPI! Business KPI!
Objective!
KPI! KPI!
KPI!
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Thursday, June 10, 2010
54. VENDORS ARE A MANDATORY
COMPONENT
• The perfect social media measurement vendor
does not exist
• Existing vendors shine at listening, sentiment and
trending conversations
• Technologies can facilitate data
collection in diverse social media,
but there are no silver bullets
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Thursday, June 10, 2010
56. SPECIFIC CHANNELS ARE SECONDARY
TO STRATEGY
• Find your audience, wherever they may be
• Recognize influence above the noise
• Promote advocacy and leverage your people
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Thursday, June 10, 2010
57. A NEW SOCIAL MEDIA MEASUREMENT
PLAYBOOK IS MANDATORY
• Measure based on specific business objectives
• Use Key Performance Indicators to Become a
Measurement Hero
• Adopt the Social
Marketing Analytics
Framework and
make it your own
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Thursday, June 10, 2010
58. YOUR PRESCRIPTION FOR MEASUREMENT
1. Follow the process:
Vision>Objectives>Measurement>Tactics
2. Know that not all channels are equal
3. Define requirements first; then select vendors
4. Develop your social media measurement
playbook
5. Make our measurement framework your own
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Thursday, June 10, 2010